
Dynamics 365 Customer Insights is Microsoft’s customer data platform (CDP) that unifies data from multiple sources to create a complete, real-time view of each customer. It helps organizations personalize engagement, improve retention, and make data-driven decisions.

Unified customer profiles
Combines data from CRM, ERP, web, and social sources into a single, comprehensive customer view.
AI-driven insights
Applies artificial intelligence to segment audiences, predict behavior, and identify cross-selling or churn-prevention opportunities.
Real-timeanalytics
Delivers dynamic dashboards and analytics to monitor customer journeys, engagement, and satisfaction in real time.
Integration across Microsoft ecosystem
Connects natively with Dynamics 365 Marketing, Sales, and Power BI to enable consistent and personalized customer experiences.
/ Creating unified customer profiles from multiple data sources
/ Predicting customer churn and recommending next best actions
/ Personalizing marketing and sales campaigns
/ Measuring engagement and customer lifetime value
Customer Insights is part of the Dynamics 365 suite and integrates with the Microsoft Power Platform, Azure Synapse Analytics, and Microsoft 365. It serves as the central intelligence layer for customer understanding and engagement.
/ With a strong Microsoft ecosystem we focus on delivering solutions that are reliable, future-proof and simple to use.
/ We rely on proven Microsoft tools and platforms to build robust, flexible, and user-friendly solutions.

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Office NL
Lange Viestraat 2 B, 3511 BK Utrecht
Netherlands
Blue Dynamic, B.V.
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VAT: NL805557532B01
Office CZ
Prazska 239, 250 66 Prague
Czech Republic
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